Privacy Policy

1. Who We Are

50PlusCover.com is operated by Haven Marketing Ltd, a company registered in England and Wales.

We operate a lead-generation service for people interested in over-50 life cover. We are not an insurer and we do not issue insurance policies.

For personal information collected by Haven Marketing Ltd through 50PlusCover.com, Haven Marketing Ltd is the data controller.

2. What Information We Collect

Contact information

• First name and last name
• Email address
• Telephone number
• Postcode

Information about your enquiry

• Your age band
• Whether you already have life insurance
• How you describe your general health
• Whether you smoke or vape

Technical and security information

• IP address and network information
• Browser and device information
• Security, anti-abuse and verification information
• Technical records associated with submitting and processing your enquiry

3. How We Use Your Information

• To process your enquiry — receiving, validating and handling the information you submit.
• To connect your enquiry with a relevant provider — so a provider may contact you to discuss your circumstances and possible over-50 life cover options.
• To secure and operate the service — including fraud prevention, abuse prevention, troubleshooting and technical administration.
• To monitor and improve the service — including service performance and the quality of enquiry handling.
• To comply with legal obligations and protect legal rights where necessary.

4. Legal Bases for Processing

Depending on the processing activity, Haven Marketing Ltd may rely on:

• Consent — where you ask us to process and pass on your enquiry so a relevant provider may contact you.
• Legitimate interests — for appropriate operational activities such as website security, fraud prevention, technical administration and service improvement.
• Legal obligation — where processing is necessary to meet an applicable legal requirement.

5. Health-Related Information

Information about your general health may constitute special category personal data under UK data-protection law.

Where special category information is processed in connection with your enquiry, an additional lawful condition under Article 9 UK GDPR is required. Where we rely on consent for that processing, the consent must meet the legal standard applicable to special category data.

6. Who We May Share Information With

Relevant life-cover providers

Your enquiry may be shared with a relevant provider so that the provider can contact you about your circumstances and possible cover options. A receiving provider may act as a separate data controller for information it receives.

Service and technology providers

We may also use service providers that support the secure operation of the website and enquiry process, including hosting, email, security, verification and communications infrastructure.

We do not provide your information to unrelated third parties for their own unrelated marketing purposes.

7. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, to meet applicable legal requirements, and to establish, exercise or defend legal claims where necessary.

Retention periods may vary depending on the type of information and the reason it is held. When information is no longer required, it is deleted or anonymised as appropriate.

8. Cookies and Browser Storage

50PlusCover.com uses essential browser technologies for purposes such as security, service operation and remembering your cookie choice.

The current 50PlusCover consent implementation does not load optional analytics or advertising tracking integrations. If optional tracking is introduced later, the consent mechanism and Cookie Policy will be updated before that tracking is used.

See our Cookie Policy for more information.

9. Your Rights

• Right of access
• Right to rectification
• Right to erasure in applicable circumstances
• Right to restrict processing in applicable circumstances
• Right to data portability where applicable
• Right to object to certain processing
• Right to withdraw consent where processing relies on consent

To exercise a data-protection right, contact [email protected]. We will normally respond within one month, subject to the rules that apply to the request.

10. Security

We use technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

• Encrypted HTTPS connections
• Access controls
• Website and network security measures
• Submission verification and anti-abuse controls
• Monitoring and technical logging appropriate to service operation

11. International Transfers

Some service providers used for website, security, communications or technical services may process information outside the United Kingdom. Where required, appropriate safeguards or transfer mechanisms are used under UK data-protection law.

12. Contact and Complaints